Seller Tips

How to present a piece that earns serious bids.

The difference between a listing that performs and one that stalls almost always comes down to photography, honest disclosure, and tight writing. Here is what we look for — and what we will ask you to improve before going live.

Photography

Photos sell the piece before words do.

Serious collectors make fast judgments from images. A low-quality photo of a high-quality piece is the fastest way to kill bidder confidence. Here is what your photo set should include and why.

Do

Shoot on a clean white, light grey, or black background with no distracting objects in frame

Avoid

Cluttered surfaces, visible cords, furniture, or household items in the background

Do

Use natural window light or a softbox — even, diffused, shadowless light shows form and color accurately

Avoid

Harsh direct flash, overhead lamp glare, or mixed lighting that distorts color

Do

Shoot from multiple angles: front, back, three-quarter, base, signature detail, joint, and any accessories included

Avoid

Single-angle or two-angle sets. Collectors need to see the full piece before bidding with confidence

Do

Capture UV reaction under blacklight separately if UV fuming is a feature of the piece

Avoid

Describing UV properties without a UV photo — collectors have been burned by this before and will ask

What we are looking for in a photo set

A minimum of 6–8 photos: full front profile, three-quarter profile, back or other side, base, signature or artist mark, joint close-up, any included accessories, and a condition detail shot if there is any wear to document. For UV pieces, one UV photo minimum.

Condition Disclosure

Disclose everything. It protects you, not just the buyer.

Undisclosed condition issues are the most common source of post-sale disputes. A chip you do not mention, a hairline you missed, staining that was not called out — any of these can result in a buyer dispute during the verification window and a more complicated resolution for everyone.

Full disclosure builds bidder trust, keeps the comment thread clean, and makes the verification process simple. Buyers who know what they are getting bid with more confidence, not less.

Strong condition note — example

"No known chips, cracks, or repairs. Minor cabinet wear on the base from display — visible in detail photo. Faint water line inside the joint area, barely perceptible but present. No bloom or devitrification observed. Smoke-free storage."

Weak condition note — example

"Good condition." — This tells a buyer nothing and will generate comments asking for more detail, or worse, a dispute after delivery.

Always disclose

Any chips, cracks, hairlines, repairs, restorations, water staining, bloom, devitrification, base wear, or prior damage of any kind

Do not assume

That a small issue will not matter to the buyer. If it is visible, document it. Let the buyer decide.

Description Writing

Write like a collector, not like a listing.

Strong listings on The Glass Exchange are written to inform, not to hype. Lead with the most interesting or significant aspects of the piece, describe what makes it distinctive, and let the photos do the emotional work. Your description should fill in what the photos cannot show — technique, context, provenance, artist background if relevant, and what the piece means in the broader body of work.

Example: strong description opening

"2022 UV-fumed hammer by Example Artist featuring a signed base, matching marble set, and exceptional color shift across the entire can and mouthpiece. The fuming density on this piece is notably heavier than typical production pieces from this period. Single-owner collection, acquired directly from the artist at a regional event."

Example: weak description opening

"Amazing piece, one of a kind! Great color, must see." — Vague, unspecific, and does not give serious bidders anything to work with.

Include

Year, technique, specific materials, notable features, provenance when available, any relevant exhibition or publication context

Avoid

Superlatives without support ("amazing," "incredible," "rare"), vague claims ("one of a kind"), or sales language that reads like an ad

Reserve Expectations

Set a reserve that reflects the market, not your attachment.

A reserve is not a starting price — it is a floor. Reserves set too high suppress early bidding and can cause a piece to go unsold when it would have performed well at a more realistic number.

We review every reserve request before acceptance. If we believe a reserve is unrealistically high relative to current market conditions, we will ask that it be adjusted before we proceed. Our goal is for every listing to have a realistic chance of closing — an unsold piece benefits no one.

Approach

Research recent sales of comparable pieces. Set a reserve at a number you would genuinely accept and that reflects current collector appetite.

Avoid

Setting a reserve based on what you paid, your emotional attachment, or hypothetical future value rather than current market evidence.

Reserve note to include in your submission

"I am requesting a reserve of $X based on comparable recent sales of similar Artist pieces at [reference], and because the piece includes original hard case and matching marble which adds meaningful value."

Provenance & Authorship

Tell the story behind the piece if you have one.

Provenance matters more than most sellers realize. A piece acquired directly from the artist, purchased at a notable event, or documented through a publication or exhibition commands more bidder confidence and often stronger final results. If you have this history, document it.

Strong provenance note — example

"Acquired directly from the artist at a 2022 regional event. Signed on the base. Piece is featured in a social media post on the artist's verified account from April 2022 (link available on request). Single-owner from acquisition."

Include

Original purchase source, year acquired, receipts or invoices if available, artist confirmation, exhibition or publication history

Avoid

Claiming provenance you cannot support, or inflating the origin story of a piece acquired through secondary market channels